Madewell
Do Well Report
Annual Sustainability Report
Madewell, an American apparel brand known for high-quality clothing–especially denim–is recognized for its commitment to sustainability and ethical business practices. They showcase their efforts every year through the Madewell Do Well reports.
Project under Ashton Design x ATTN: x Madewell
ROLE
Graphic design
Illustration
Motion graphics
CREDITS
Jenny Hoffman, creative direction
Michelle Ghiotti, design direction
LINKS
Sustainability Report, Done well
The editorial approach to design combined with playful linear illustrations tell the story of Madewell's optimism and commitment to sustainability in the fashion sector.
INFOGRAPHICS
Visual stories expressed through airy illustrations and infographics accompany statistics, making dense information easy to comprehend throughout the report.
MAdewell Greatest Hits
Supplementing the Do Well Report is Greatest Hits, a snapshot of Madewell's sustainability efforts and achievements in the year.
Bonus content: Madewell forever
In 2021, Madewell aimed to deepen their commitment to sustainability by launching a new initiative focused on reducing waste and giving "preloved" jeans a second life. Ashton helped launch the Madewell Forever initiative by designing its identity and online and social assets.
