Fat Lip Studio
Website
Fat Lip is the studio of creative director, brand strategist, and copywriter extraordinaire, Meg Dillon. It needed a bright new digital home to showcase all the amazing work done in recent years.
As Fat Lip specializes in word-driven services, the web design and experience were designed to highlight content and aid in readability. Visual details were strategically designed to retain visitors' interest while scrolling through the site.
SERVICES
Design
Motion Graphics
Development
CREDITS
Michelle Ghiotti, branding and identity
LINK
Approach
The homepage delivers all the amazing details about Fat Lip. To add visual breaks in a content-focused layout, interactive elements are peppered throughout the page.
Opportunities to play
The established Fat Lip brand was rife with playful touches and a bold personality that easily translated to creative layouts and interactions such as the contact form section and the 404 Error page.