Towson University
RISE Campaign
Capital Campaign
Towson University (Maryland, USA) launched its largest-ever capital campaign in support of the university’s ambitious vision for its future. Ashton Design was charged with developing a campaign brand that reflects TU’s unique character and activates pride within the university’s diverse community.
PROJECT UNDER ASHTON DESIGN
ROLE Designer
CREATIVE DIRECTION Jenny Hoffman
STRATEGY Kim Carlin
DEVELOPER Black Magic
IDENTITY
The RISE campaign visual approach captures TU’s forward momentum and integrates visual elements from the Calvert Pattern of the State of Maryland’s flag.
WEBSITE
The campaign website provides multiple ways users can find their own interests within this comprehensive campaign, featuring stories of the university’s impact and instilling a sense of pride in association with a university on the rise for alumni from all generations.
Approach
As the website grew in size and scope, a series of standard content modules were created for cost-efficient site development. Reusable modules include a stories slider, accordion for the giving opportunities, content sections, and a video module.
Social
The campaign identity translates well to social: dynamic, student-centered, youthful, and image-driven.
Campaign Launch
Despite delays due to the COVID-19 pandemic, the campaign successfully launched online on April 29, 2021.
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