Prim & Proper
Branding & Identity
Prim & Proper is an Los Angeles-based lifestyle planning & organizing business by entrepreneur, Valerie Buan. As a brand driven by its clients' lifestyles, it will heavily rely on its founder's personality and reputation. The identity reflects this thought, drawing inspiration from Valerie's distinct personality—
classy with a little bit of an edge.
A social media strategy was put in place to lay the groundwork for an
Instagram-first online presence.
ROLE Designer & Strategist
Direction
Sophisticated, Edgy.
A grid structure was established
as a visual anchor for all
of the identity's applications.
FOCUS ON SOCIAL
A variety of content types were developed to establish the personality of the brand.
life, styled
Prim&Proper successfully launched in mid-2020 (despite the global pandemic) and has been steadily growing its client base through its active social media presence and recommendation from past clients.
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