Flights of Fancy
Digital Campaign
Flights of Fancy is a digital exhibit featuring artworks celebrating imagination and wonder; where guests can use their own imagination and create their works of art as keepsakes.
ROLE Art Director & Designer
CREDITS All artworks from the Walters Art Museum in Baltimore
RECOGNITION Flights of Fancy won a Gold Award for Multimedia Design at the 2018 International Design Awards and at the 2019 American Graphic Design Awards
Search for Connection
Artworks in fine art museums are treated with utmost respect (rightfully so), but this tends to create a literal and figurative distance between the artwork and the viewer.
This is in contrast to contemporary interactive exhibits that encourage audience participation and physical movement. For this project, I explored ways to let viewers have a personal experience with works of art outside of the museum space.
This collection celebrates sources of inspiration and imagination—from the simplest of nature’s forms to the most mythical of creatures. It carries artworks ranging from familiar motifs to world-renowned artists’ creations, there’s something for everyone.
Sketches for the logo
App concept
The Creator gives guests an opportunity to take their museum experience home. It allows guests to create their own souvenirs based on their favorite artworks in the museum.
The Creator Sample Artworks
Online Exhibit
The Flights of Fancy website showcases the works of the collection in a digital space.
lAUNCH INVITATION
For the Flights of Fancy launch, a print invitation was created to translate the app concept in a tangible format.
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