Flights of Fancy

Online Campaign

Flights of Fancy is a digital exhibit featuring artworks celebrating imagination and wonder; where guests can use their imagination and create their works of art as keepsakes.

Project completed under MICA’s Graphic Design MA program

Graphic design
Web design
Online campaign
Motion graphics

Maureen Weiss & Tony Venne, GDMA instructors
All artworks from the Walters Art Museum in Baltimore

Search for Connection

Artworks in fine art museums are treated with utmost respect (rightfully so), but this tends to create a literal and figurative distance between the artwork and the viewer.  

This is in contrast to contemporary interactive exhibits that encourage audience participation and physical movement. For this project, I explored ways to let viewers have a personal experience with works of art outside of the museum space.

This collection celebrates sources of inspiration and imagination—from the simplest of nature’s forms to the most mythical of creatures. It carries artworks ranging from familiar motifs to world-renowned artists’ creations, there’s something for everyone.

Sketches for the logo

App concept

The Creator gives guests an opportunity to take their museum experience home. It allows guests to create their own souvenirs based on their favorite artworks in the museum. 

The Creator Sample Artworks

Online Exhibit

The Flights of Fancy website showcases the works of the collection in a digital space.

lAUNCH INVITATION

For the Flights of Fancy launch, a print invitation was created to translate the app concept in a tangible format.