SESOU

Branding Study

  

Role: Graphic Designer   Client: Sesou | Under Push Associates Inc.

Role: Graphic Designer   

Client: Sesou | Under Push Associates Inc.

Sesou is a homegrown brand of organic products in the Philippines. They wanted to revamp their branding to accommodate new product lines coming up. (Unfortunately for me though, the client went with another direction). The fingerprint in the original logo is a statement in itself. For the brand revamp, the fingerprint is given a more meaningful twist — man's unique print completed by nature's elements

Sesou is a homegrown brand of organic products in the Philippines. They wanted to revamp their branding to accommodate new product lines coming up. (Unfortunately for me though, the client went with another direction). The fingerprint in the original logo is a statement in itself. For the brand revamp, the fingerprint is given a more meaningful twist — man's unique print completed by nature's elements

I did not want to veer away too far from the current logo as loyal customers are already familiar with the brand. What I chose to do is bring out what the brand stands for: nature & nurture, through symbols in the fingerprint.

The color-coding of product categories paves the way to coherent expansion and visual organization.

I did not want to veer away too far from the current logo as loyal customers are already familiar with the brand. What I chose to do is bring out what the brand stands for: nature & nurture, through symbols in the fingerprint.

The color-coding of product categories paves the way to coherent expansion and visual organization.

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I chose Ayres as the typeface as it gives off a refined and soft look. 

I chose Ayres as the typeface as it gives off a refined and soft look. 

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The peach color will be the standard color scheme for signature products and corporate communications

The peach color will be the standard color scheme for signature products and corporate communications

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Blue will be used for home and lifestyle products.

Blue will be used for home and lifestyle products.

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Green will be used for animal and pet care.

Green will be used for animal and pet care.

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Noryden Devora — Design + Crafts    Say hello@nonidevora.com 

 

 

Noryden Devora — Design + Crafts    Say hello@nonidevora.com  

Noryden Devora — Design + Crafts

Say hello@nonidevora.com