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Modess Day & Night

Modess Day

& Night

Package Design

  

ROLE: Graphic Designer     CLIENT: Modess PH, Johnson & Johnsons | Under Push Associates

ROLE: Graphic Designer

CLIENT: Modess PH, Johnson & Johnsons

Under Push Associates

As a hush-hush topic in the Philippines, first periods are intimidating and awkward for teens. For them it is the time they are forced into adulthood. The transition is rough and the products available for them look too sanitary and foreign, thwarting them to latch on to their mom's chosen brand.

Modess, a sanitary pad brand, wanted to address this with a special edition packaging for their night and day products.

As a hush-hush topic in the Philippines, first periods are intimidating and awkward for teens. For them it is the time they are forced into adulthood. The transition is rough and the products available for them look too sanitary and foreign, thwarting them to latch on to their mom's chosen brand. Modess, a sanitary pad brand, wanted to address this with a special edition packaging.

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The Solution


The vision for this project is for teens to get the products off the shelves themselves. We knew we had to directly appeal to teens by creating something friendly and inviting.

We took a risk and sought inspiration from paper dolls and Japanese message dolls.

The Solution

The vision for this project is for teens to get the products off the shelves themselves. We knew we had to directly appeal to teens by creating something friendly and inviting.

We took a risk and sought inspiration from paper dolls and Japanese message dolls.

The Solution

The vision for this project is for teens to get the products off the shelves themselves. We knew we had to directly appeal to teens by creating something friendly and inviting.

We took a risk and sought inspiration from paper dolls and Japanese message dolls.

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One of the final sketches before the design stage.

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The final product were not only a hit for teens, adults enjoyed seeing them on the shelves as well.

 

  

Noryden Devora — Design + Crafts    Say hello@nonidevora.com 

 

 

Noryden Devora — Design + Crafts    Say hello@nonidevora.com  

Noryden Devora — Design + Crafts

Say hello@nonidevora.com