Every Guest Matters

Every Guest Matters

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Role: Concept & Design Client: Discovery Shores Boracay | The Discovery Leisure Company Inc.  

Role: Concept & Design Client: Discovery Shores Boracay | The Discovery Leisure Company Inc.

World Luxury Hotel Awards is a global organization providing luxury hotels with recognition for their world class facilities and services. As a recipient of two awards, Discovery Shores Boracay wanted to showcase the accolade. The resort is known for its exemplary service with a touch of genuine Filipino care. To embody this, the team came up with the Every Guest Matters campaign. To rise above the clutter, the team put a little twist and whimsy in the hotel ad.

Marketing Team: Nannie Flores, Copywriter | Odette Huang, Director of Sales and Marketing

World Luxury Hotel Awards is a global organization providing luxury hotels with recognition for their world class facilities and services. As a recipient of two awards, Discovery Shores Boracay wanted to showcase the accolade. The resort is known for its exemplary service with a touch of genuine Filipino care. To embody this, the team came up with the Every Guest Matters campaign. To rise above the clutter, the team put a little twist and whimsy in the hotel ad.

Marketing Team: Nannie Flores, Copywriter | Odette Huang, Director of Sales and Marketing

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Study for Luxury Island Resort Award

Study for Luxury Wedding Resort Award

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Feng Shui factor

Upon final approval of the resort owners, they requested to revise the visuals. Butterflies in Chinese culture represent souls, so the visual might be interpreted in a totally different way. The team had to quickly change the ad and the thought of a hermit crab came up. To add the hotel service, we placed the little one under a shade.

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The reaction to the print ad was overwhelmingly positive. Travel + Leisure magazine even bumped up our ad placement to the back of the front cover.

 

  

Noryden Devora — Design + Crafts    Say hello@nonidevora.com 

 

 

Noryden Devora — Design + Crafts    Say hello@nonidevora.com  

Noryden Devora — Design + Crafts

Say hello@nonidevora.com