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Club Paradise Palawan

Branding

  

Role: Art Director    Client: Club Paradise Palawan | Under The Discovery Leisure Co.

Role: Art Director    Client: Club Paradise Palawan | The Discovery Leisure Co.

Since its creation in the 1980's, Club Paradise Palawan - a diving resort in Coron, Philippines, has kept to its original logo and branding. After being acquired in 2013, Club Paradise decided it's time to give the brand a much-needed upgrade. From being a diving haven, it has evolved into a nature sanctuary and family-resort.

Since its creation in the 1980's, Club Paradise Palawan - a diving resort in Coron, Philippines, has kept to its original logo and branding. After being acquired in 2013, Club Paradise decided it's time to give the brand a much-needed upgrade. From being a diving haven, it has evolved into a nature sanctuary and family-resort.

Peaceful

Simple

Warm

The new owners wanted to infuse a new spirit in the branding by drastically changing the logo and purposefully choosing the simplest of the options.

Peaceful

Simple

Warm

The new owners wanted to infuse a new spirit in the branding by drastically changing the logo and purposefully choosing the simplest of the options.

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The old logo was made about 25 years ago and it was visually the busiest logo in the Discovery family. I came up with logo studies that would capture the essence of the resort but the management still opted for the simplest choice.

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Noryden Devora — Design + Crafts    Say hello@nonidevora.com 

 

 

Noryden Devora — Design + Crafts    Say hello@nonidevora.com  

Noryden Devora — Design + Crafts

Say hello@nonidevora.com