1.-logo-for-header

CHEERS TO DAD!

Digital Campaign

  

  

Role: Concept & Design     Client: The Discovery Leisure Company

Role: Concept & Design

Client: The Discovery Leisure Company

Cheers to Dad! is the Father’s Day campaign for the Discovery hotels & resorts for 2016. Previous years’ statistics showed that room offers don’t perform well on Father’s day so the marketing team decided to push food & beverage offers instead. The main idea is to invite moms and kids to treat their dads to a free meal on his special day.

Marketing Team: Nannie Flores, Copywriter | Odette Huang, Director of Sales and Marketing

Cheers to Dad! is the Father’s Day campaign for the Discovery hotels & resorts for 2016. Previous years’ statistics showed that room offers don’t perform well on Father’s day so the marketing team decided to push food & beverage offers instead. The main idea is to invite moms and kids to treat their dads to a free meal on his special day.

Marketing Team: Nannie Flores, Copywriter | Odette Huang, Director of Sales and Marketing

2-intro

For the visual inspiration, pub handmade signs instantly popped up.

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Final options for key visuals

4a-type
4b-type

 

  

5-poster
6-IG
7-Carousel
8-cheers

Noryden Devora — Design + Crafts    Say hello@nonidevora.com 

 

 

Noryden Devora — Design + Crafts    Say hello@nonidevora.com  

Noryden Devora — Design + Crafts

Say hello@nonidevora.com